Elizabeth Gilbert shares 11 ways to think smartly about creativity.
Creativity is a tricky word. Consultants peddle it, brands promise
it, we all strive for it, often without really knowing quite what “it”
really is. Put simply, there’s a lot of snake oil around creativity. But
now here’s author Elizabeth Gilbert (TED Talk,
Your elusive creative genius)
to cut through the guff with her distinctly refreshing take on the
topic. For her, we’re all creative souls already, we just need to figure
out how to harness inspiration and unleash the creative spirit within.
Here, she shares her best pieces of advice for living a
meaningfully creative life.
1. If you’re alive, you’re a creative person.
How many times have you heard someone say, “I don’t have a creative
bone in my body.” It’s like somebody handed that person that placard to
wear when they were nine, and they’ve been wearing it around their neck
ever since. But rather than challenging them on that, because then
they’ll dig in their heels, I ask them to take the word “creative” out
of the sentence and replace it with the word “curious,” just to see how
ridiculous it sounds. If you can just release yourself from the anxiety
and burden that might be associated with the word “creativity,” because
you’ve fallen for the myth that it only belongs to the special, the
tormented and the professional, and you insert the word “curious,”
you’ll see, in fact, that you are an enormously creative person, because
all creativity begins with curiosity. And once you tap into your
curiosity and allow yourself permission to follow it wherever it takes
you, you will find very quickly that you are living a much more creative
life than you were last year.
2. You’re not a genius, you have a genius.
The magical thinking that I use to engage with creativity is this idea that inspiration does not come
from me, it comes
to
me. And the reason I choose to believe that is because one, that’s what
it feels like, and two, that’s how pretty much every human being before
the Age of Enlightenment described inspiration. Even really rational,
scientific people will say, “And then this idea came to me.” They’ll use
that language, even though if you were to push them on it they would
then deny it and would tell you what part of their cerebral cortex it
actually came from. In other words, they would disenchant it, and they
would make it really boring rather than kind of Hogwarts-y, and I prefer
to keep it Hogwarts-y because I feel like the only realm in our lives
where it’s safe and actually beneficial to have magical thinking is in
the realm of creativity.
3. Make something, do something, do anything.
If you have a creative mind, it’s a little bit like owning a border
collie. You have to give it something to do or it will find something to
do, and you will not like the thing it finds to do. So if you go to
work and you leave your border collie unattended and unexercised in your
apartment, you’re going to come home and find out that that border
collie gave itself a job, and the job that it gave itself was probably
to empty all of the stuffing out of your couch or to take every single
piece of toilet paper off the roll, because it needs a job. A creative
mind is exactly the same. My experience with having a creative mind is
that if I don’t give it a task, a ball to chase, a stick to run after,
some ducks to herd, I don’t know,
something, it will turn on
itself. It’s really important for my mental health that I keep this dog
running. So give your dog a job, and don’t worry about whether the
outcome is magnificent or eternal, whether it changes people’s lives,
whether it changes the world, whether it changes you, whether it’s
original, whether it’s groundbreaking, whether it’s marketable. Just
give the dog a job, and you’ll have a much happier life, regardless of
how it turns out.
4. Stop complaining and get to work.
You will never hear more complaints than from people who live in
creative fields. They are the most whingy, bitchy children that you’re
ever going to meet. And the sense of entitlement and anguish that comes
out of those people’s mouths makes me insane. You get to try to spend
your life engaging with the absolute highest use of the human mind, and
all you want to do is bitch about it? Shut up! No one made you do this.
To act as though you’re burdened by your gifts, and burdened by your
talent and exhausted by your creative endeavors, as though you were
committed to it by an evil dictator rather than having chosen it with
your free will is also ridiculous. And finally, and worst of all, you’re
scaring inspiration away. Inspiration, like all of us, wants to be
loved and appreciated, and if it hears you talking about how much it’s
ruining your life, it will take its business elsewhere. So whenever I
hear creative people complaining about how it’s a battlefield, and how
they’re bleeding over their work, and how awful it is, I always want to
whisper to inspiration and be like, “Hey, if you’re sick of her, just
come over to me.”
5. Frustration is not an interruption of the process, frustration is the process.
I have watched so many talented, creative, and inventive people rage
against their work, or even worse, stop doing their work because of the
frustration that they encountered along the path of whatever it was they
were trying to create. And they speak of this frustration as though it
is this obstacle from outer space that is ruining everything. All they
wanted to do is be creative, and here comes frustration again, just
taking all the fun out of it, making it impossible to do this work, and
destroying the entire game. And my feeling is, “You guys, you’re
mistaking the whole process, because the thing that you’re in love with,
and that you’ve gotten infatuated with, is that moment in your creative
process when everything is working — all the cylinders are firing at
full speed, and the inspiration is flowing, and it feels really easy,
and it’s fun, and it’s delightful.” And that’s the aberration. That
moment of smooth, easy grace where everything is going great — that is
not the normal. That is the miracle that happens every once in a while
if you’re very lucky. The frustration, the hard part, the obstacle, the
insecurities, the difficulty, the “I don’t know what to do with this
thing now,”
that’s the creative process. And if you want to do
it without encountering frustration and difficulty, then you’re not made
for that line of work.
6. Let go of your fantasy of perfection.
Perfection is the death of all good things, perfection is the death
of pleasure, it’s the death of productivity, it’s the death of
efficiency, it’s the death of joy. Perfection is just a bludgeon that
goes around murdering everything good. Somebody once said I was
disingenuous for saying this, because surely I try to make my work as
good as it can be. And that’s absolutely true — but there’s a really big
difference between “as good as it can be” and perfection.
7. You can’t get rid of fear, but do remember that fear is boring.
This is my fundamental opposition to the mythological dream of
fearlessness, and the frustration I feel whenever fearlessness is held
up as a virtue. I just feel like that it’s the wrong battle. Because for
one thing, you don’t want to get rid of your fear; you need it to keep
you alive. We’re all here because we had fear that preserved us. So
there’s a little bit of a lack of appreciation for fear when we say that
we want to be fearless. But then, fear is the oldest, deepest and least
subtle part of our emotional life, and so therefore it’s boring. It’s
dull. It doesn’t have any nuance. So have a little conversation with
your fear when it starts to get riled up when you’re trying to do
something creative. Let it know, “I’m just trying to write a poem, no
one’s going to die.” But don’t try to go to war against it, that’s such a
waste of energy. Just converse with it and then move on.
8. If something is authentic enough, it will feel original.
I am no fan of the aspiration to do original work. First of all, that
creates an enormous amount of anxiety, and secondly, it is an
impossible aspiration, because there’s no such thing as original work.
If you show me a piece of artwork that everybody heralds as being
totally original, I will bring in ten academics and critics who will
look at that work and tell you from where that person drew their
inspiration, who they had been reading, what painter they had seen … I’m
much more interested in the chain of influence than I am in the
narcissism of originality. The only way that you can create authentic
work is to, with great humility and great faith and great curiosity,
follow your own inquisitiveness, wherever it takes you, and trust that
whatever comes out of you will feel original. That while other people
may have done the same thing, you didn’t do it yet, and as soon as you
do it and put your mark on it, it will, by its own right, start to feel
original, as long as it has that authentic heart.
9. If you’re in the arts, you don’t need graduate school.
Actually, let me rephrase that: If you’re in the arts, you don’t need
debt. In fact, it’s the last goddamn thing you need. So I don’t care
how prestigious the academy is, I don’t care how magnificent the
professors are, I don’t care what they’re promising they are going to
give you; if they’re giving you debt, they are not helping you. If you
have an extra $100,000 sitting around that you have nothing to do with,
and you want to go to that school, I guarantee you you’ll get wonderful
things out of the experience, because there are fantastic experiences to
be had there. If they gave you a full ride, and the school allows you
to go there for free, again, go. Enjoy it, consider yourself lucky. But
if they said to you, “We are going to bestow upon you this tremendous
gift of the treasure of what our premier faculty here has to offer, but
first you’re going to have to go to a bank and take out $150,000 in
loans to become a poet,” then I’m going to lay my body down in front of
that bank door before I let you do that. I cannot strongly enough beg
you not to do that. So it’s not that I am against graduate school, it’s
that I am against crippling debt for people who want to live creative
lives.
10. Creative fields make for crap careers.
People often say they want to go into a creative career, and then
they try to do that, and they end up in a place where the work that they
are doing is not quite creative enough to really stimulate their soul,
and it’s not quite career enough to keep them financially stable. In
other words, they kind of sacrifice both. My feeling is, stop trying to
marry these two things, and separate them out. Choose your creative
vocation, try to find the thing that brings your soul to animated life
when you do it and do that thing on your own. Do that thing by any means
necessary, turn yourself into it completely, and then find another way
to pay the gas bill. When I was an up-and-coming writer, I decided very
early on that I would be my own patron, my own studio wife, my own sugar
daddy and that I would never demand that my writing provide for me in
any way other than the only way that I know it always will, which is to
please me and delight me and make me feel like I’m more than just a
bystander and a consumer in the world.
11. Curiosity is the truth and the way of creative living.
Whenever you’re told to “follow your passion,” it can be very
intimidating, and it can be very confusing, because sometimes passion
isn’t very clear, sometimes passions burn hot and then burn out,
sometimes your passion changes, sometimes on a very sad Tuesday morning
when you didn’t sleep well, the idea of passion just feels so out of
reach that you can’t even imagine ever accessing it. And yet curiosity
is this faithful, steadfast, friendly and accessible energy that is
never far out of reach. There’s never a day where you couldn’t dredge up
some tiny little fragment of interest in something in the world, no
matter how modest it may seem, no matter how humble, no matter how much
it might seem to be unconnected to anything else that you’re doing, no
matter how random. Passion demands full commitment out of you. You’ve
got to get divorced, and shave your head, and change your name, and move
to Nepal and start an orphanage. And maybe you don’t need to do that
this week. But curiosity doesn’t take anything from you. Curiosity just
gives, and all it gives you are clues, just a beautiful thread, a tiny
little clue from the scavenger hunt that you’re unique here in life.
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